Sunday, December 6, 2015


"I go and work in the mines every day," says Annick Foretay of her job working for Switzerland's only mine. It is a salt mine and she is the marketing manger at Sel Des Alpes which has been operating in Bex, Switzerland (pronounced, 'Bay') since 1554.

Born and raised in Lausanne, Switzerland, 47 year old Annick lived in Canada working as a marketing specialist. In 2003 she returned to Switzerand work for Diageo, the world's largest spirits company which owns brands such as Baileys, Gordon's Gin, Smirnoff vodka and Guinness.

As the marketing manager of Sel des Alpes, Annick is responsible for the way their salt is marketed to other businesses and to consumers. The salt mined at the Bex location is extracted by liquifying, then recrystallizing it for industrial uses such as road salt and de-icing. As well, the more refined product is sold for household consumption and cosmetic uses. It can also be tasted in a range of Swiss salt chocolates.

ANNICK FUN FACT: While living in Canada, and one to never shy away from new experiences, Annick headed north to the French River, four hours north of Toronto to experience her first canoe trip with a small group. With a broad grin and eyes wide with wonder, she was a natural paddling the white water of the rapids and came through without dumping and wanting more.